1.)
The Dove Campaign for Real Beauty was an excellent idea to promote self confidence amongst women all over the world. It started on 2004 and launched 3 phases of their campaign. The first phase is about a much-talked-about ad campaign featuring real women whose appearances are outside the stereotypical norms of beauty. The ad then asked the viewers to judge the women’s looks and invited them to casts their votes on the website. The 2nd Phase was advertising featuring six real women with real bodies and real curves. This was created to discredit the stereotype that only thin is beautiful. The 3rd phase was a global study where it is revealed 91% of women ages 50-64 believe it’s time for society to change its views about women and aging. Today the Dove Campaign’s focused on how girls today are bombarded with unrealistic, unattainable messages and images of beauty that impact their self-esteem.
2.) The Axe Effect Campaign was a smart way to advertise their product to men. The campaign really made me laugh hysterically and also made me amazed on how they came up with that idea of advertising. The commercial made me laugh because on how exaggerated the advertisement was. There are a lot of exaggerations in these commercial; how could there be a million of women in their bathing suits in an island, how could all of them smell the scent of one guy while spraying axe all over his body, and why are the women act like wild animals in the clip. These things make up the commercial really interesting and a bit of humour.
3.) I think the parent company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs and values. The views of the sectors should be the same because it reflects the views and mission of the company.
Very good information, Gerard. Well researched!
ReplyDeleteMs. A